Today running has evolved from a sport into a social activity. To get into the mind of the customers, Adidas aims to strengthen the emotional bonding between the brand and the runners. Hence, to pave the way to 2015 Hong Kong Marathon, we have set up an integrated O2O platform to connect different scoring activities with the aid of NFC technology. Learn more at http://www.pacim.com/myportfolio/boost-your-run-campaign/ Like us on Facebook: https://www.facebook.com/PacificLinkiMedia

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